Wednesday, September 17, 2014
Ordinarily, I would not voluntarily choose a business book to review. This was an exception that I was compelled to make- after all, it's a business book about LEGO! As the mother in a household of two boys and a husband, I am extremely well-versed in all things Lego. Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industryis an insider's look within the [highly secretive] walls of Lego. The purpose of this book is to show how the "rules" of innovation don't always apply and certainly not when applied simultaneously during a time of fiscal crisis. Mr. Robertson explains the business of Lego in a detailed and interesting manner.
Though I expected this book to have a few amusing behind-the-scenes tidbits, I did not anticipate being drawn in so much that I did not want to put it down. I had to repeatedly stop in order to read sections aloud to my husband- who will likely put this book on his nightstand next. (After my eleven-year-old lego fanatic is done.)
I highly recommend Brick by Brick to any Lego fans as well as anyone interested in the ways innovation can be stifled or dawn out of people. Sometimes, creativity thrives "inside the box," or in this case, "inside the brick."
I received this book from Blogging for Books for this honest review.
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